Before 2005: Local Agents & Newspaper Ads
Property sales relied on word of mouth, outdoor hoardings, and
Sunday classifieds. Site visits were the norm, and developer
reputation mattered most.
2005–2015: Portals & Bulk SMS
Online listings and SMS campaigns started driving inquiries. Large
builders focused on city launches, real estate expos, and basic
email marketing.
2015–2020: Facebook, 3D Tours & WhatsApp
Facebook/Google Ads, virtual site visits, WhatsApp follow-ups,
influencer walkthroughs, and NRI campaigns expanded buyer reach. CRM
tools and automated retargeting improved lead conversion.
Now: Hyperlocal + Global, Video & AI
Location-based Google Ads, regional influencers, live video
open-houses, AI-powered lead scoring, and online property booking.
International NRI and HNI campaigns now drive global investments.